White-label AI client onboarding and support

Your brand. Your clients.
A teammate who never clocks out.

Vela works as a member of your team, talking with your clients by voice, chat, and text around the clock. She fields Tier 1 tickets, onboards, trains, and supports, so you expand your reach without adding headcount. You add recurring income and free your people for the issues that truly need them, so nothing time-sensitive slips through the cracks.

For VARs and ISVs

Two ways to work with us

Both paths include full client onboarding and support. The only difference is how you bring it to market.

Trust 30+ years in POS Active RSPA member Built by Advanced Business Computing RetailNOW 2026
The shift

Support has always been a cost. It does not have to be.

You built your business on payment residuals, and you know how that story has been going. Nearly 4 in 10 VARs now draw half or more of their revenue from a single stream, and that is a lot of weight on one line you do not fully control. Splits compress. Terms change without your vote. Clients churn and the monthly check quietly shrinks. LaunchLine gives you a recurring line that you own: a branded onboarding and support product you sell to your own clients, priced by you, billed by you, not tied to a single revenue stream you do not control.

What Vela does

Built to extend your team, not replace it.

01

One Vela, every channel.

Voice, chat, and text, with progress saved for each client. A client who calls in the morning and texts that night never starts over.

02

White-label, end to end.

Your brand, your greeting, your voice. The client believes they reached your support desk, because they did. LaunchLine never appears.

03

Grounded in your documentation.

Vela answers from your knowledge, with separate knowledge per POS system you support. The answers are yours, not generic.

04

Onboarding and support.

One module walks new clients from unboxing to first sale. The other handles Tier 1 and Tier 2 once they are live.

05

Intelligent escalation.

If a situation needs further attention, she transfers it to your tech with the full transcript. The client never repeats themselves, and your team picks up where she left off.

06

Safe by design.

Authorized contacts only, verification before changes, high-risk actions always sent to a human. Built for PCI compliance from day one.

The white-label promise

They only ever see your brand.

Vela picks up as your company. Your name, your greeting, your workflows. For every purpose that matters to the client on the line, they reached your support desk. The relationship stays yours, start to finish.

How it works

Built once. Branded per partner. Multi-POS by design.

STEP 01

Core platform.

A shared engine handles the POS knowledge, the voice, chat, and text channels, and the escalation logic.

STEP 02

Your branded layer.

Your name, your greeting, your documents, your routing, sitting on top of the core.

STEP 03

Client experience.

Your client reaches their own POS support, answered in your name, across any channel.

Three offerings

Three ways to put Vela to work

Onboarding

Vela Onboarding

For partners whose clients self-install and stall. Vela walks them from unboxing to first sale.

Support

Vela Support

For partners who onboard well but cannot staff after-hours support. Vela handles ongoing Tier 1 and Tier 2.

Complete

Vela Complete

Both modules, one platform, one relationship.

Credibility

Built by people who have lived in this channel.

LaunchLine is built by Advanced Business Computing, founded by Dee Peters-Smith, who has spent more than thirty years in POS and retail technology. Active RSPA member. Goldman Sachs 10,000 Small Businesses alumni. Working with design partners in the RSPA channel. We are booking partner meetings at RetailNOW 2026 in Las Vegas.

Charter teaser

Founding partners. Ten VARs. One window.

We are choosing ten founding VARs to launch with us, and giving them terms no one who comes after will ever get again. No platform fee to start, founder pricing, and a guarantee that keeps us working until you make money. Ten slots, and when they are gone, they are gone.

Apply for a founding slot
See her in action

The fastest way to understand Vela is to hear her.

See Vela in action, then book twenty minutes and we will map it to your business.